1st July 2020

A familiar ring?

Time to read 4 minutes

I sit in the home office, listening to my husband's work mobile vibrate, his personal mobile ping and he’s there with a headset on plugged into another zoom call. This telecommunication set-up is due to the current lockdown situation. Oh wait, I forgot. My desk phone that is normally situated in the office is now sitting next to my home router ready and waiting for me to answer it – Ring, Ring, Ring, Ring.

Sound familiar?

It’s the constant distraction of yet another electronic beeping tone that disturbs me from my current report writing task. And they say emails are a distraction. I beg to differ. Why is it that the phone always seems to ring at the most inopportune moment?  It’s the time that I have the bright idea that I am desperately tapping out on the keyboard in the hope to impress the boss.  It’s disappeared – the shrill tone of the telephone has stopped me in my tracks.

I go to answer it and of course am already on the backfoot. I’m distracted by another beep from my husband’s personal mobile, I can hear the kettle about to launch into full boil downstairs and the kids are supposed to be at the table attempting some home schooling but instead have asked Alexa to play the latest song by … who was that? I’ve never heard of them.

But I take a breath, I answer the phone. Only to find the line is crackly, the person on the other end has a heavy accent, or is that simply a cold? Their background noise sounds oh so familiar to mine. It’s at this point that I realise I have missed the caller’s name, what they were calling about, and who they wanted to talk to. “Sorry, can you repeat that, the line is poor”, I say in my politest telephone manner.

It’s that classic mistake of not stopping what I am doing. Not giving the caller my full attention. My undivided attention. With so many distractions ongoing I haven’t answered the phone with the right mindset. Pause. Take a breath. Ask the caller to repeat their name. Reach for my notepad and pen. I’ll get the right details down now I have focused myself on the task at hand.

So, whilst I might have picked up the phone with not quite the right attention to detail.  I can start to improve my standing.

So, I promise, if you dial Scott Bradbury, whilst there might be distractions haranguing my household as soon as I answer that phone, I’ll give you my undivided attention. I’ll take responsibility and I’m here ready and waiting for that familiar ring tone.

The Scott Bradbury WATCH & GO ‘One to Watch’ video for July is ‘Taking Accurate Telephone Messages’.  This short video illustrates how accurate and complete telephone messages convey professionalism and result in timely, positive outcomes. The video comes with a handy downloadable learning guide summary.  To see the video and the guide, along with the full WATCH & GO video library, please call +44 (0)1638 723590 or email video@scottbradbury.co.uk  You are welcome to have a free trial.  www.watchandgovideos.co.uk

A familiar ring?

Video Views is the name of our WATCH & GO® video blog

See the country’s leading video producer in action and discover practical tips for engaging learners with video. Access our latest research and feedback from customers too.

Other Recent Posts

Distracted, Disrupted, Forgetful and Fraught…

Posted: Aug. 1, 2020, midnight

Being forgetful is part of being human. In this 4-minute article we look at how distractions and disruptions lead us to forget those items on our ‘To Do’ list.


The crunch of coronavirus change for a fractious family of four

Posted: June 5, 2020, 10:38 a.m.

Can families adhere to the six principles of change? Clarity, Belief, Desire, Fairness, Commitment and Purpose. The coronavirus pandemic has made sweeping changes across society. In this 4-minute article we look at how one family have adapted and tell their story through the change principles.


Finding it hard to focus? Here's how to concentrate

Posted: May 1, 2020, 12:31 p.m.

What barriers to concentration are you facing right now? Whether you’re working remotely from home, or a keyworker busy keeping things going elsewhere, the Covid-19 pandemic presents us with new challenges to our concentration skills. We’re being distracted by the abnormality, not to mention the worry, of it all. This new 4-minute read article gives you 8 tips for staying focused in these unprecedented times.


Working in Uncertain Times: Maintaining a Sense of Purpose and Wellbeing

Posted: April 1, 2020, 6 a.m.

The Covid-19 pandemic presents us with change and uncertainty on an unprecedented scale. In this short article, Catherine de Salvo relates the messages of the Scott Bradbury video 'Working in Uncertain Times' to the challenges we all face in the current coronavirus emergency.


Tell me, what mistakes did you make today?

Posted: March 1, 2020, 10:38 a.m.

If you’re human, you sometimes make mistakes. That’s OK if you learn from them. And it’s even better if you talk about them. If errors are embraced as learning opportunities, everyone benefits. Errors which feed into a process of continuous improvement are invaluable - and when organisational cultures make that clear, people will want to own up when things go wrong.